Overview

Sundae Smiles is an ice cream brand that sells various ice creams and delicious desserts. This is a personal project that I undertook to portray my illustration, typography, design and freelancing services. The justification behind the establishment of an ice cream brand is that I wanted to partake in exploring brands with a different target audience to portray my diverse creative mindset and processes. Throughout this project I've played versatile roles to contribute to the brands success which enhanced my skills and knowledge as a designer and freelancer so that it aligns with the creative industry

Challenges

• Establishing a unique brand identity by crafting brand guidelines, work flow and gathering research on the target audience.

  
  

• Additionally as this was a personal project I had to place myself into a clients shoes and set my own brand narrative, brand identity, and copy writing.

  
  

• Undertook strategical approaches, and crafting visually appealing elements that resonate with the target audience.

  
  

• I generated multiple logo variations which was both a positive and negative aspect of the design process as I had many great ideas but struggled to decide which one was most suitable. To over come this challenge I analysed the brand guidelines and implemented creative brand thinking. 

Software's used

Adobe Illustrator, Adobe Photoshop, Adobe After Effects

Roles

Brand Designer, Brand Strategist, Graphic Designer, Content Creator, Marketer, Design Manager, Illustrator, copy writer