The Why?

The Why?

The Why?

Hi, I’m Izabella! (With a Z, not an S.) I started my creative journey out of pure curiosity about myself, Graphic Design, and how far I could stretch both. It’s been a mix of introspection and action: learning from those ahead of me whilst offering what I’ve learned to others. I value meaningful connections, sparking ideas, inspiration and being a bit of light when it’s needed most.

Being a creative is chaotic and rewarding you'll find me tea in hand (I'm addicted), as I face each project, client, and challenge with warmth and a drive to grow. I reflect, adapt, and always aim to truly understand my clients’ needs and challenges. There’s always something new to explore, you'll never find me twiddling my thumbs out of boredom.

I believe in connecting with people who align with my mindset, personality and values. Every challenge has shaped me into the resilient, thoughtful creative I am. The future may be uncertain but I look forward to looking back at all my milestones and having a laugh at how I got there.

Power of Branding

Power of Branding

Power of Branding

Branding matters because, in essence, as people we are also brands. Our values, goals, traits, and character shape who we are and how we present ourselves. Investing in your brand means owning what makes you unique in an authentic way. It's not just about the surface level appearance; it’s about what’s inside. Because what’s within shapes how the world sees you.
Authenticity is the true power behind any brand.
When you invest in your brand just like you invest in yourself people notice. That energy, effort, and growth appear in everything you do. Your brand becomes more than just what you present; it reflects how much you value who you are and your goals. And that’s the kind of presence people naturally gravitate toward.
From this I build brands that truly mean something. Think of me as your design therapist on a mission to help you make your competitors cry (Respectfully or out of jealousy) and your client react mid scroll in pure awe. Let's start and ask the deeper questions to make you reflect in what you stand for, your purpose and the why. Then I use this to shape a brand that sells, attracts and grows. Whether this is defining your voice, unique selling points, perception, customer experience, positioning, values, goals, marketing collateral and visuals. Let's collaborate.
Branding matters because, in essence, as people we are also brands. Our values, goals, traits, and personality shape who we are and how we present ourselves. Investing in your brand means owning what makes you unique in an authentic way. It's not just about the surface level appearance; it’s about what’s inside. Because what’s within inevitably shapes how the world sees you.
Authenticity is the true power behind any brand.
When you invest in your brand just like you invest in yourself people notice. That energy, effort, and growth shine through in everything you do. Your brand becomes more than just what you present; it reflects how much you value who you are and where you’re headed. And that’s the kind of presence people naturally gravitate toward.
From this I build brands that truly mean something. Think of me as your design therapist on a mission to help you make your competitors cry (Respectfully or out of jealousy) and your client react mid scroll in pure awe. Let's plant the seed and ask the deeper questions to make you reflect in what you stand for, your purpose and the why. Then I use this to shape a brand that sells, attracts and grows. Whether this is defining your voice, unique selling points, perception, customer experience, positioning, values, goals, marketing collateral and visuals. Let's cook.

© 2025 Izabella Saxton. All rights reserved.

✦ THANK YOU ✦ FOR VISITING

© 2025 Izabella Saxton.

All rights reserved.

✦ THANK YOU ✦ FOR VISITING

© 2025 Izabella Saxton. All rights reserved.