Overview

During my college years, I embarked on a project to establish my own brand. I opted to create a café brand named "Toffee." The justification behind this choice lies in the fondness for food and beverages. Cafés inherently cater to the desire for a pleasurable space where individuals can gather, socialize, and unwind.

This concept is particularly related for young people seeking a place to spend their leisure time in an inviting and secure environment, while also serving as a conducive space for students to engage in their studies, aided by complimentary Wi-Fi services. The ambiance of a café, with its aura of comfort and leisure, played a role in shaping the identity of "Toffee" as a destination not just for refreshment, but also as a sanctuary for relaxation and a sense of belonging.

Challenges

• Logo generation was a challenge as I wanted something creative and unique - Made the coffee cup represent a house - comfort warmth and safety - taste of the food and feel of the environment aiding brand perception

  
  

• Additionally as this was a personal project I had to place myself into a clients shoes and set my own brand narrative, brand identity, and copy writing.

  
  

• Undertook strategical approaches, and crafting visually appealing elements that resonate with the target audience.

  
  

• Name generation was a challenge after some thought I combined coffee and tea to make Toffee which is also a sweet treat

Software's used

Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Blender

Roles

Brand Designer, Brand Strategist, Graphic Designer, Content Creator, Marketer, Design Manager, Illustrator, copy writer, 3D modeller, Product designer, video editor, motion designer